5 strategies for successful auto dealership marketing


Selling is not easier, and it gets a whole lot more difficult when it comes to selling things that are of a huge investment to the customer such as trying to get them to purchase a used vehicle. Car dealerships need to be constantly changing and evolving if they want to be able to keep up with their market. In this article we are going to go over 5 tips to help your car dealership get it right where so many others get it wrong.

SEOs

By increasing your Search Engine Optimization (SEO) you are in turn increasing the traffic that your site gets. This is vital in today’s climate as customers now tend to do all of their research online in order to find the perfect car for them. This gives you a great opportunity to be one of the first pages that they see. The trick here is to search for keywords that have a high search volume but very love competition. You can also increase your visibility by updating all of your information to ensure that if customers search for car dealerships in your area that you are one of the first options that they will see.

Website

This is key. The website is normally the customers first point of contact with the dealership. Think of it as an basic exam, if it doesn’t impress the customers then they are not going to pass you to the next level and come and visit your dealership. It is vital that the website is attractive across all platforms, from tablets to computer browsers. See more!

Blog

In a day and age when everything we need is at the end of our fingertips. It could be very helpful to your car dealership to have its own blog, which provides the customer with any important information and tips. This, like the SEOs, works by increasing the traffic to your site which in turn gets your name further out there and the customers may even stick around on your site and look at more things than just the blog.

Videos

Not all customers come to the website first. It is becoming more and more common that they first find the Youtube page to find information about the car, and then from there move on over to your webpage. This makes it vital that you have a Youtube presence. Once again, the content must be attractive on all devices but in this case, it is more important that it is well presented on mobile as that is what a majority of customers use to watch videos.

Social media

There is a reason why influencers use social media so much to reach people. When it comes down to purchases, social media now has a lot of influence over this. Every social media platform has its audience and its uses. Facebook has an audience that is primarily constructed of adults that are of the age to be looking to buy cars, and even has tools such as “marketplace” which can be used to your advantage. Twitter, with its character limitation, is the best place to keep your customers up to date with any new offers that your dealership may have at that given moment.

By following these tips you will ensure that your car dealership stays ahead of the trend and that your customers are never left feeling let down by the service. Check out this site: https://www.forbes.com/sites/edgarsten/2018/11/21/digital-crystal-ball-gives-auto-dealers-a-view-to-future-sales/#3c3d7a112c96