5 strategies for successful auto dealership marketing

Selling is not easier, and it gets a whole lot more difficult when it comes to selling things that are of a huge investment to the customer such as trying to get them to purchase a used vehicle. Car dealerships need to be constantly changing and evolving if they want to be able to keep up with their market. In this article we are going to go over 5 tips to help your car dealership get it right where so many others get it wrong.

SEOs

By increasing your Search Engine Optimization (SEO) you are in turn increasing the traffic that your site gets. This is vital in today’s climate as customers now tend to do all of their research online in order to find the perfect car for them. This gives you a great opportunity to be one of the first pages that they see. The trick here is to search for keywords that have a high search volume but very love competition. You can also increase your visibility by updating all of your information to ensure that if customers search for car dealerships in your area that you are one of the first options that they will see.

Website

This is key. The website is normally the customers first point of contact with the dealership. Think of it as an basic exam, if it doesn’t impress the customers then they are not going to pass you to the next level and come and visit your dealership. It is vital that the website is attractive across all platforms, from tablets to computer browsers. See more!

Blog

In a day and age when everything we need is at the end of our fingertips. It could be very helpful to your car dealership to have its own blog, which provides the customer with any important information and tips. This, like the SEOs, works by increasing the traffic to your site which in turn gets your name further out there and the customers may even stick around on your site and look at more things than just the blog.

Videos

Not all customers come to the website first. It is becoming more and more common that they first find the Youtube page to find information about the car, and then from there move on over to your webpage. This makes it vital that you have a Youtube presence. Once again, the content must be attractive on all devices but in this case, it is more important that it is well presented on mobile as that is what a majority of customers use to watch videos.

Social media

There is a reason why influencers use social media so much to reach people. When it comes down to purchases, social media now has a lot of influence over this. Every social media platform has its audience and its uses. Facebook has an audience that is primarily constructed of adults that are of the age to be looking to buy cars, and even has tools such as “marketplace” which can be used to your advantage. Twitter, with its character limitation, is the best place to keep your customers up to date with any new offers that your dealership may have at that given moment.

By following these tips you will ensure that your car dealership stays ahead of the trend and that your customers are never left feeling let down by the service. Check out this site: https://www.forbes.com/sites/edgarsten/2018/11/21/digital-crystal-ball-gives-auto-dealers-a-view-to-future-sales/#3c3d7a112c96

What to Look for in an Automotive Marketing Agency

When you are selecting an automotive digital marketing agency it’s really important that you go through a series of questions and points with them to make sure that they are the right fit for you. There are a lot of different agencies out there that all specialize in dealership advertising so make sure that you really hone in on a few core things and here are some of those things I’m going to share them with you.

Make Sure That You Review Results

Go to the agency and ask for information about car marketing or vehicle marketing and ask to see a track record of success in that area. If they can show you that then you know that they have been able to get success for people in the past that have been inside of the same type of business areas you. Also, make sure you understand their experience in dealership advertising and they can speak to that. It doesn’t necessarily need to be the only thing that they do there but if they have some experience in that area or have staff there that have some experience in that area and they can speak to specific goals that you are trying to achieve inside of your dealership then you know that they are going to be a better fit for you.

Check for References

You should be looking for anywhere from two to five references where you get on a call with one of their current clients and you ask them about their experience with the company. Do they do a good job building relationships, are they very responsive, and what type of results have they been getting for you? Those types of questions are really important. Make sure you talk to somebody, interview them, ask them specific questions, and that’s going to allow you to have a better idea of what the agency can achieve for you. Check here.

How Does Their Own Marketing Look

I always find this to be something that’s really important because if they are not doing any marketing for themselves that might be an indicator that they are too busy or perhaps they don’t really have a good foundation for car marketing or vehicle marketing. Any dealership advertising agency should be doing marketing for themselves on some level. When you go to the agency make sure that they are able to speak to the specific needs that you have and they don’t try to kind of take that pain point and move you into a different program that’s just a better fit for them. So whenever you go to an agency make sure they have got that specific skill set that you are looking for that you don’t have in-house and that’s going to allow you have a better partnership and be more successful.

Understand The Full Value Of The Agency

One of the most important things is to understand the full value of the agency meaning you don’t need to pick the cheapest agency. There are agencies out there that will charge you $50 to $100 a month and then there are other agencies out there who will not even talk to you unless you have got $50,000 to $200,000 a month to spend and even bigger than that. So it’s important that you find the right price point that fits with the skill set and the services that you need. Don’t try to cheap out too much because then you are going to waste valuable time and money.

Choosing a car marketing or vehicle marketing agency is an incredibly important part of any dealership because it allows you to have work that overflow and go out to other people. It allows you to bring in specialists for things that you might not just not necessarily have in-house and in some cases it is less expensive than bringing in a person in-house and in many cases these specialists can get you better results than you would be able to get in-house because they have a lot of top talent. When you are ready to get a dealership advertising agency make sure you go through this checklist of questions. Click here for more information: https://www.turbomarketingsolutions.com/

3 Automotive Digital Marketing Trends to Watch In 2018

It’s recently been a crazy 12 months for automotive marketing trends at 9 Clouds. Between new advertising formats and systems like Facebook being pressed about personal privacy, digital marketers have observed a great deal of significant improvements. The opportunity is based on the hands of the motor vehicle digital marketing experts who could work smarter and harder.

As the automotive digital marketing agency tendencies come and go, but this is a collection of the very best three movements you can depend on in 2018.

Motor auto dealer marketing trends in 2018

  1. Refining Data Privacy

It’s likely you have heard about how precisely Facebook is under scrutiny for unintentionally launching private data to an authorized. The good thing for us motor vehicle digital marketers is the fact that Facebook is counteracting the condition by causing some positive changes to how advertisings are targeted. We see this as a major automotive marketing agency due to implications for Facebook advertising and also other digital marketing websites.

But this development toward better data management isn’t limited by Facebook. All motor vehicle digital marketers have to be more in charge of how their advertisings, e-mails, and other text messages are targeted. It’s more than simply “scrubbing your list.” It is also about requesting and acting after authorization from your audience.

As the series between opt-outs and opt-ins becomes more black-and-white, be prepared to spend time upgrading your regulations and methods. Good marketers know the value of your opt-in, however now they’ll need to place this knowledge to work.

  1. Sweetening Your Visuals (Still)

We’ve known for some time that data is a lot much easier to understand when it’s visualized, which home-grown photographs are much better than the stock images from your OEM.  And we’re not merely talking attractive pictures: Video recording still leads the set of suitable content in your audience. Most retailers know a good artist, but if you haven’t found your ideal dealership videographer yet, it could be time to start out Googling.

In between photographs and videos are GIFs, which will make your auto dealer marketing are more relatable and, sometimes, just plain funny. Before you get started your regular rant about focusing on how to edit photographs or shoot videos, look into these free resources for photographs and videos.

  1. Turning Up in New Places

Furthermore, to sharpening your articles with sugary, juicy visuals, you will also find new opportunities to send out it in 2018. Facebook recently declared the addition of Messenger advertisings as well as Software industry advertisements (full release night out TBD) for automotive digital marketing agency marketing. INDUSTRY advertisements are as well as the Marketplace inventory entries which were declared in October.

Beyond Facebook, we’re also finding unique position opportunities on Snapchat, where car sellers could design and deploy geo-targeted filtration systems for incidents and sales. If you are looking for motor vehicle digital marketing fads in social marketing right now, that’s where to start.

In the world of Yahoo, we’re viewing new position options for car dealers by means of new screen retargeting features.

To conclude:

Take the Next Phase Toward Digital Success In 2018. With these motor vehicle digital marketing developments developing quickly in 2018, it is not only what you’re turning up for but how you will arrive that gives your dealership an advantage this year.

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